The Covid-19 pandemic has caused many entrepreneurs to rethink their business strategy to adapt to the constantly changing business environment just to stay afloat. To help small and medium enterprises (SMEs) bounce back from the pandemic impacts, Halal Street UK, a Malaysian owned e-marketplace and the largest online store that sells Malaysian halal products to the United Kingdom and Europe at large, today launched its ground breaking business-to-business (B2B) eCommerce platform, HalalExtra.com.
The platform offers an innovative and trusted way for Malaysian businesses to source and market their certified Halal products efficiently at the same time to meet the demands of Muslims in the UK and Europe. Founder and Chief Executive Officer of Halal Street UK, Simon Suresh said with an increasing number of local businesses have gone digital at the same time online shopping has become the new norm worldwide, it is a great opportunity for these entrepreneurs to export their Halal products to overseas to meet the high demand there. “The halal industry has now expanded beyond the food sector and with the substantial growth in the number of Muslim consumers, as well as the increasing demand from the non-Muslim population, is driving the global Halal market at an exponential rate,” Suresh said.
According to a study, the Muslim population in the UK alone is set to triple in 30 years, rising from 4.1 million in 2016 to 13 million in 2050. The UK Halal market is today worth $4.5 billion and is now the third-largest eCommerce market in the world, after the United States and China. “Our primary goal during the design process was to create a simple yet resilient, user-centric and fully responsive platform that allows buyers and suppliers to source and sell quality halal products in the UK and Europe with ease.” “We wanted to focus on making it easier for our users to learn and locate valuable information about our Halal products navigated through a multitude of devices. As a result, HalalExtra.com is all set to provide fresh and engaging content that displays a wide array of carefully selected Malaysian Halal products,” he explained.
Since the launch of its first international e-marketplace, HalalStreet.co.uk, the company has assisted many Malaysian SMEs to find new markets overseas. “We aim to establish a supply chain to the UK and its neighbouring countries and serving more than 700 million Muslims in the region, with a core focus on B2B service,” he said by expressing that the company aims to become the largest Halal eCommerce platform promoting Malaysian brands in Europe. HalalExtra.com promotes day-to-day products under Food, Health, Beauty, Snacks, Seasonings & Condiments, Juice & Cordials and Meat & Poultry. To ensure the quality is always top-notch, only certified Halal products which carefully selected through a stringent process will be featured on the website. HalalExtra.com is working together with Malaysia Digital Economy Corporation (MDEC) for one of the agency’s initiatives in managing the grant to eligible Small & Medium Enterprises (SMEs) to adopt digitalisation in daily operations. The matching grant will be worth RM500 million over 5 years, limited to the first 100,000 SMEs applying to digitalise their business operation. “As part of Halal Street UK commitment in empowering Malaysians businesses around the world, we pledge to further support and continuously assist entrepreneurs to accelerate their recovery during the crucial post-pandemic phase,” he said.