Last night Google celebrated creativity and best practices in the area of Search ad campaigns at an awards ceremony designed to shine a spotlight on interesting Search campaigns run on Google during 2017. This is the first “Performance Honors” that have been awarded in Asia-Pacific, and is a culmination of a series of Performance Guru workshops that Google ran for their agency partners over the last four months.
Consumers are turning to Search across critical micro-moments multiple times a day to get things done. For instance, according to one of our latest research studies, 76% of baby care consumers conduct research before buying a product, and 61% of them turn to Search. Search ads help millions of businesses worldwide connect with consumers in these moments, but none of that would be possible without a well-managed campaign. Practitioners and planners are working hard behind the scenes to create the best possible campaigns for their clients. Creating and running AdWords campaigns is often carried out by agencies, so this award is designed to recognize and celebrate their incredibly important work. We hope it inspires others to follow their example.
Here is the full list of awards and winners:
The “Industry Rising Star” honor was given to: SearchGuru’s Jason Lau, who not only showed an innovative approach & ability to deliver results for his client CatchThatBus, but has also actively sought to make others within the industry more knowledgeable via trainings and newsletters.
The “Innovative Performance Advertising Campaign” honor was given to OMD Malaysia for their McDonald’s “Countdown to Iftar” campaign, which was one of the first campaigns to use Search Countdown Ads in Malaysia. By tailoring their messages by time of day, they were able to ensure relevance with their audience which drove excellent results for McDonald’s.
The “Integrated Performance Advertising Campaign” honor was given to: Optimedia for their AIA campaign, in which they improved efficiency across all media channels including search, display and social, leading to an improved cost per lead for their client.
The “Mobile Performance Advertising Campaign” honor was given to SearchGuru’s Grab campaign, which led to huge increases in Grab app downloads and improved app rankings in the Google Play and iTunes stores.
The “Performance Excellence Honor” was given to SearchGuru, who have demonstrated continuous improvement in operational excellence across their search campaigns.
Nick Drew, Malaysia Head of Agency at Google Malaysia commented, “Agencies play a vital part in helping advertisers reach their goals. These awards showcase the amazing creativity of agencies across Malaysia on Search campaigns. Well done to all winners and participants! This is the first year that agencies from Malaysia have been considered for an award for running Search campaigns on Google, we are already looking forward to the great work we’ll see at next year’s awards.”
Source: Media Release