(from left) Han Soon Teng (Head of Division, Digital Camera and Instax System, Fujifilm Malaysia), Yaman Ibrahim (Fujifilm Malaysia Ambassador), Fumiaki Sato (Managing Director, Fujifilm Malaysia), Dr Teh Ban Hup (Fujifilm X Photographer), Siew Jun Han (Product Specialist, Fujifilm Malaysia)

Fujifilm Malaysia yesterday launched the latest iteration of its mirrorless X-series lineup of DSLR cameras, the X-T3. Featuring the 4th generation X-Trans sensor and a new Quad-core X-Processor 4 processing engine, the X-T3 is aimed at professional shooters, who demand uncompromising image quality and usability in even the most trying conditions.

“For seven years, the X Series and its sensor – image processing engine combination have continued to evolve, with the company unveiling “X-Trans CMOS II” / “EXR Processor Pro II” in the X-T1, released in 2014, and “X-Trans CMOS III” / “X-Processor Pro” in the X-Pro2 and X-T2, released in 2016. The three generations of evolution have constantly advanced the X Series’ image quality and mobility,” said Fumiaki Sato, Managing Director of Fujifilm (Malaysia) Sdn Bhd.

As an iterative improvement over the previous X-T2, the X-T3 further refines the X-series photo capabilities, with improved autofocus, faster continuous shooting, and high ISO performance. However, the X-T3 has vastly improved video capabilities over the X-T2, able to shoot 4K video at 60 frames per second. Paired with the newly-released MK line of Fujinon cine lenses, the X-T3 is also taking aim at the growing professional videography segment.

With new entrants into the mirrorless DSLR scene from heavyweights Canon and Nikon, Fujifilm’s X-T3 comes at a time when photographers are demanding quality from comparatively compact form factors. Fujifilm’s X-series ecosystem of APS-C bodies and lenses is targeted at this demand, as opposed to the bulkier full-frame offerings from Sony, Canon, and Nikon.

The X-T3 retails at RM7,388 for the body only and RM8,688 with the XF18-55 f2.8-4 kit lens included.