In a strategic move towards fostering innovation and economic resilience, the Ministry of Economy of the United Arab Emirates (UAE) has implemented proactive measures to support SMEs and local artisans.

As a global gifting marketplace, Flowwow applauds and embraces these initiatives, recognising the pivotal role played by SMEs, constituting a substantial 63.5% of the country’s non-oil GDP.

The recently introduced “Intangible Assets Finance Committee,” “Patent Incubator,” and a substantial US$136 million initiative to facilitate the expansion of Dubai-based SMEs into regional and global markets mark crucial steps towards creating a robust entrepreneurial landscape.

Flowwow acknowledges the significance of these initiatives in driving economic diversification and job creation in the United Arab Emirates.

At Flowwow, the commitment to supporting local businesses extends beyond mere facilitation. The platform provides SMEs and local artisans with essential tools and resources to seamlessly transition into the digital landscape.

The absence of registration fees facilitates easy access to the online platform, allowing small businesses to test and embrace the potential of this new online sales channel.

Moreover, Flowwow invests in advanced marketing instruments to ensure SMEs stand out amid the advertisement noise generated by massive retailers.

This strategic move enhances visibility and broadens the reach of local businesses on a global scale, connecting them with audiences in 30 countries and 1000 cities around the world.

Flowwow’s dedication goes beyond the transactional aspect. The platform is committed to empowering SMEs by offering educational resources, including YouTube guides, to equip them with the necessary knowledge and skills to thrive in the digital realm.

Recognizing the importance of knowledge-sharing and skill-building, the firm is fostering a vibrant community of like-minded sellers through chat, online events, meetups, and transparent communication.

As Flowwow continues to champion the growth of local makers and SMEs in the UAE, the platform strongly supports the Ministry of Economy’s initiatives. The goal is to build a thriving entrepreneurial ecosystem that transforms the passion of local makers into viable business opportunities. Through active participation and collaboration, Flowwow envisions a future where local businesses not only survive but thrive in an ever-evolving global market.


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