Featuring 100 hawkers and micro entrepreneurs who are part of the Platform Selangor digitalisation initiative
Shah Alam, 30 November 2022 – The inaugural Fiesta PLATS @ KAWAN 2022 will be held from 3 – 4 December this year and will feature more than 100 registered merchants such as food and drinks hawkers, food trucks and micro entrepreneurs under the Platform Selangor (PLATS) program.
The free two day fiesta is organised by Permodalan Negeri Selangor Berhad (PNSB) in collaboration with Menteri Besar Selangor (Incorporated) (MBI) and will be held at Dataran Kemerdekaan Shah Alam between 8am to 10pm.
A galore of fun activities is planned for the public who will get to enjoy hot air balloon rides, game booths, face painting activities and other numerous events. From 7pm to 10pm, the starlight cinema will feature movies to gather friends and family for some wholesome entertainment.
Chief Executive Officer of MBI, Norita Mohd Sidek said that the primary aim of the PLATS program is to assist micro merchants to digitalise their business with technology literacy and empower them with the necessary digital skill sets to sustain and expand their business operations which was severely affected by the Covid-19 pandemic.
“Our goal is to expand the PLATS initiative to meet the various needs of micro-entrepreneurs and to assist them even more effectively and efficiently. The Fiesta PLATS @ KAWAN 2022 is one of the many initiatives that we have planned for them to generate more revenue and exposure for their businesses.”
She added that the PLATS program has continued to be a strong pillar in the state government’s plan to empower micro entrepreneurs with the necessary skill sets that will ensure the sustainability of small businesses.
Meanwhile, PNSB Chief Executive Officer YM Raja Ahmad Shahrir Iskandar Raja Salim, said PLATS is primarily aimed at helping the local hawkers and small businesses ramp up their visibility through digital and social media presence towards growing their businesses.
“It is imperative that the PLATS initiative continues to grow with the efforts to digitize and train the local hawkers. We are already seeing the positive impact on the 20,000 micro-entrepreneurs that we have helped with promotional and upskilling efforts.”
He added that this fiesta will further boost efforts to encourage and promote the digitalisation of such businesses and to build their online and offline presence.
For more information about Fiesta PLATS @ KAWAN 2022, please visit https://platselangor.com.
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