Fave, a prominent fintech platform in Southeast Asia, has joined forces with Involve Asia, a global affiliate marketing platform, in a strategic collaboration. This partnership is facilitated by FindShare, a white-labeled cashback and rewards program platform provider in the Philippines.
The alliance aims to offer Fave users in Singapore and Malaysia access to a broader network of merchants, enabling them to enjoy additional savings on their transactions.
Notable brands such as Adidas, Agoda, Decathlon, AirAsia, Lazada, and Klook, spanning categories like retail, travel, and e-commerce, will be integrated into the collaboration.
Through Fave’s affiliate merchant program, customers will have the opportunity to earn cashback with each purchase. This accumulated cashback can be utilised across various Fave services, including FavePay, Fave Deals, and Fave eCards merchants.
Chen Chow Yeoh, co-founder of Fave, expressed excitement about catering to the preferences of young consumers driving Southeast Asia’s digital economy and providing rewards that appeal to all age groups.
The expertise of Involve Asia in affiliate marketing and its vast network of publishers and influencers will help empower customers to save with loyalty programs, further enhancing their experience with the Fave app.
Southeast Asia’s consumers have increasingly embraced reward-based payment transactions in their daily lives. Projections indicate significant growth in aggregate cashless retail payments, reaching US$3.02 trillion in 2025 in Southeast Asia, underscoring the appeal of such rewards and deals.
JC Lam, vice president of partnerships at Involve Asia, highlighted the anticipated consumer demand for retail and travel brands as industries pick up pace post-pandemic.
The collaboration with Fave focuses on delivering exceptional customer experiences through Fave’s engagement solutions and Involve Asia’s performance-driven marketing strategies, creating personalized and compelling experiences that resonate with target audiences.
The Fave app caters to users in Singapore, Malaysia, and India, providing seamless connections with major banks and digital wallets.