Experian Malaysia set the stage for responsible innovation as it unveiled its vision for the future at GenAI Tech Series 2.0. With a dynamic lineup of panelists and segment speakers, the event showcased cutting-edge advancements poised to revolutionise industries. Attendees gained valuable insights into the future of GenAI and how Experian Malaysia, under the stewardship of Experian globally, was leveraging it to drive meaningful change across various sectors.
The event featured Prof. Emeritus Dato Dr Halimah Badioze Zaman as a distinguished speaker. She held the Tan Sri Leo Moggie Distinguished Chair in Energy Informatics at Universiti Tenaga Nasional and was an advisor to the National Energy Centre (NEC).
The GenAI Feature Segment Speakers included Christoffer Erichsen, Founding Partner & CEO of Human Inc, and Indran Indraseghar, Co-Founder of HumAIn Labs. A panel discussion followed, moderated by Chua Chai Ping, Country Head and HR Director of Experian Malaysia.
Panelists included Alex Lintner (CEO of Experian Software Solutions), Shameem Farouk (Human Capital Director, Group Technology, Digital Banking and Data from Maybank), Chang Sungkyu (ASEAN Customer & Growth Leader; Partner, Ernst & Young Consulting), Sarah Yong (Tech Lawyer & Chairperson, Bar Council Cyber & Privacy Laws Committee from Sarah Yong & Co.), and Peter Murray (Country General Manager, Amazon Web Services).
Chua Chai Ping, Country Head and HR Director of Experian Malaysia, highlighted the company’s commitment to embracing transformational technology. She said, “At Experian Malaysia, transformative technology drives everything we do, and we have known for a long time now that GenAI would revolutionise the way we operate.
“We are living in exciting times, and our team is dedicated to keeping the momentum going as we continue shaping a future with GenAI that is inclusive, secure, and responsible.”
Championing GenAI for the Greater Good
As Artificial Intelligence (AI) transformed industries worldwide, Experian Malaysia led efforts to balance cutting-edge technology with privacy, compliance, and ethical standards. By prioritising responsible AI usage, the company ensured that innovation served the greater good, protecting consumers while driving progress.
Alex Lintner, CEO of Experian Software Solutions (ESS), stated, “In a world where changes happen constantly, we strongly believe that innovation must always be paired with responsibility. As Experian continues to lead AI advancements, we remain committed to upholding privacy, compliance, and fairness, ensuring that our technology benefits everyone while protecting consumer rights.”
Experian Malaysia demonstrated that AI could be both transformational and transparent by closely adhering to global best practices and regulatory frameworks. This responsible approach ensured that every advancement contributed to the empowerment of consumers without compromising their security or privacy.
Beyond ethics and responsibility, Experian Malaysia harnessed the power of AI to enhance financial access and security for underserved consumers. Through solutions such as Experian Boost and Inclusion Forward, the company utilised GenAI to empower individuals by improving credit visibility and creating new financial opportunities. These tools effectively bridged the gap for those traditionally excluded from the formal credit system.
Vijay Mehta, General Manager and Chief Innovation Officer of Experian, remarked, “AI is a game-changer for financial inclusion and fraud prevention. With solutions like Experian Boost and AI-driven security technologies, we are redefining how consumers access credit while ensuring their data is safeguarded in an increasingly digital world.”
In parallel, Experian Malaysia fortified its defences against emerging threats. As fraud tactics evolved, the company’s AI-powered security solutions—designed to “fight AI with AI”—were essential in safeguarding customer data against sophisticated cyber-attacks. Experian Malaysia proactively protected consumers in an increasingly complex digital landscape by leveraging AI to anticipate and neutralise threats.
Transforming Engagement, Empowering Teams with AI
Experian Malaysia’s innovative AI platforms not only reshaped how the company operated but also transformed how it engaged with customers.
Ravi Devesetti, Global Chief Technology Officer of Experian Software Services, commented, “AI technology is not just about transforming products; the main objective is to transform the way we interact with customers and equip our workforce simultaneously. By integrating AI into every aspect of our product development, engineering, and operations, we empower businesses and consumers to thrive in an AI-driven world.”
The company’s commitment to excellence also extended to its employees, with 94% of the workforce already trained in GenAI best practices. This focus on upskilling and ethical awareness ensured that the future of AI at Experian Malaysia would be one where both innovation and responsibility went hand in hand.
As GenAI Tech Series 2.0 inspired new ideas and stirred excitement about the future of technology, Experian Malaysia was proud to lead the conversation on responsible innovation. Looking ahead, the company remained committed to pushing the boundaries of what GenAI could achieve, positioning itself as a leader in shaping the impactful and responsible application of this powerful technology across the industry.
