Most often, when we think of innovation, we think of new product or technology. Business innovation can be so much more. For example, the innovation of lean manufacturing has transformed the way many manufacturers organize workflow to make the process as efficient as possible. Also, innovation does not have to be so radical – a series of small incremental improvements is more realistic than attempts at making huge breakthroughs.

No selling, no pitching — All about true stories of successful digital transformation

SME Innovation Stories is a talk series that shares and analyzes case studies of digital transformation projects in the SMEs. The objective is to provide inspirations for SME business owners and CEOs on a variety of ways they can innovate their business. The discussion will be presented in a storytelling form of real-world projects, instead of theories and concept

In this session…

Our guest speaker will be sharing digital transformation case study of a company in the retail industry.

This case study is very useful as there is an increasing number of SMEs in the retail sector that have implemented e-commerce to their business models. Most customers have high expectations on logistics services from e-commerce companies.

Join us for this case study sharing session to learn:

• Why logistics is an essential element to deliver their modern brand experience.
• How do they make delivery as the key differentiating factor in their e-commerce business model?
• Their challenges and success factors of integrating logistics into a customer satisfaction model.
• How do they use logistics data to increase customer retention and understand customer demand?