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eTail Asia 2019
March 5, 2019 - March 7, 2019
eTail Asia is the destination event for large, established e-retailers to share best practice, challenge convention and network among the leaders of Asian eCommerce and digital marketing.
China’s cross-border eCommerce has been growing at an unprecedented rate with a rising demand of overseas product and higher disposable income of affluent shoppers. According to eMarketer, China is poised to top US$1.64 trillion in sales by 2020, representing about 23% of total retail sales. With the burgeoning growth of the eCommerce sector, there is potential for neighboring countries, especially SMEs in Asia to tap into the new, emerging market, increasing their trade with China.
The changing landscape of disruptive technologies and lackluster cookie cutter methods have also forced businesses to embrace change in recent years. To reap the benefits of fully, engaged customers, brands have to build affinity through personalisation and customisation where communication strategies have to be adapted accordingly to each individual based on their preference. eTail Asia addresses the narrative in wielding marketing efforts around customers which helps them to resonate with a brand bringing about a revolutionary change in purchasing decisions.
As the only Asian eCommerce and digital marketing conference focused on intimate, small group, peer-to-peer learning, you are guaranteed to find solutions to your biggest challenges. Be inspired by 70+ speakers representing the ‘who’s who’ in the eCommerce and digital marketing space, as they share their practical insights on the do’s and don’ts to build a winning eCommerce business.