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Digitizing SMEs in Turbulent Times

September 3, 2021 @ 2:30 pm 4:30 pm SMT

Digitization and automation are known answers to the future sustainability of SMEs. But while the answer is out there; the challenge is still in getting it done. The pandemic has exposed the dire straits that many SMEs in Malaysia are in. The fact is many are not at all prepared for the future of business. As a result, SMEs as a whole face many challenges including:
  1. Over reliance on “cheap’ foreign labor while processes are still manual and archaic.
  2. Unable to operate in a remote work environment because the organization is not digitized enough to do that.
  3. While online marketing is the answer to offset the loss of face-to-face business, many SMEs are still far behind. In some cases, digitization is seen to be just doing Facebook marketing and nothing more than that.
Many SMEs are not entirely sure what needs to be done. They think that it is too complex and costly. They have manpower issues to recruit, keep and maintain staff that are competent in digital technology. The SME Lighthouse is a national, non-profit community service initiative to support SMEs in Malaysia that need guidance to navigate the present economic turbulence to ensure survival and sustainability. This webinar, “Digitizing SMEs in Turbulent Times” is the second in a series of webinar forums will be on September 3rd from 2.30pm–4.30pm on Zoom. It is open to the public and attendees will be given a e-copy of “Guidelines on Government’s Stimulus Package and Financial Assistance for Malaysian SMEs” free of charge. It is specially compiled by the Research Department at TAR University College. There are many seminars and webinars in digitization, so what is different with this one? Firstly, there will be no product sponsorship, so this is purely an educational webinar.  This is a forum of renowned experts including both industry leaders, professionals and academicians. The webinar will explore:
  1. Why digitization is critical for SME’s survival.
  2. Misinformation on digitization issues.
  3. Strategies to implement affordable digitization in SMEs.
  4. which areas of digitization which will give better ROI
To get your place (which is limited), kindly register immediately at  https://zoom.us/webinar/register/7516298626723/WN_McXJrpsZRiKhX-m1_34cGA


September 3, 2021
2:30 pm – 4:30 pm SMT