Glocalisation is no longer just a concept but actual initiatives by multinationals to customise its products and services for the locality or culture in which it is sold. Many companies have discovered their globalisation strategies need to be tempered with local insights and execution know-how from experienced people on the ground.

New jobs in marketing insights and social media are gaining popularity.  Huge monolithic multinationals are recruiting people who are skilled in marketing insights and social media to help transform their traditional organisations into nimble, agile and glocal companies.

Traditional barriers to greater international and regional trades have crumbled.  Securing work passes to work in a foreign country by skilled and young professionals have eased greatly. The advent of internet and the commoditisation of air-travel have massively multiply global and regional trade. The impetus for greater glocalisation is the realisation by multinationals that it is easier to embrace diversity than to homogenise the global market.

Multinationals have to struggle with labour challenges, infrastructure and environmental constraints, non-trade barriers to local market access, inadequately developed institutions, legal nightmares, intellectual property rights infringements, and other business culture shocks. Foreign managers have to think out-of-the-box solutions to come to grips with unconventional challenges and issues.

Many of the speakers emerged from the trenches after surviving the great Asia Pacific transformation from the backwater economies to many of the world leading economic power-houses of today. They will share with you on their survival strategies, tactics and know-how to avoid pitfalls should you decide to take the plunge.

Allow these real world practitioners to guide you.  Come meet and network with people who are “DOING BUSINESS ACROSS BORDERS: Asia, Australia, New Zealand, and Brazil.”They will be there on the 12th April 2014.

Event:    DOING BUSINESS ACROSS BORDERS: Asia, Australia, New Zealand, Brazil

Date:    12th April 2014

Time:    8am – 6pm

Venue:    Best Western Premier Dua Sentral Hotel, Kuala Lumpur

Speakers:    Daniel Liu – “Doing Business in China & Hong Kong”

Lucille Wu – “Doing Business in Taiwan”

Mitch Tomizawa – “Doing Business in Japan”

Dr Benchalak Phutinart – “Doing Business in Thailand”

Duff Watkins – “Doing Business in Australia, NZ, Brazil”

Federico Tomarelli – “Managing your remote employees: An Italian Manager’s experience of going GLOCAL!”

Mohamad Abu Bakar – “Managing Generation Y across borders”


EARLY BIRD RATE: First 10 early-bird-participants will received a copy of “First-Time Leader” by George Bradt & Gillian Davis.

To register, visit, contact +6016-209 7310+6016-209 7310 , email


Daniel Liu – China & Hong Kong

Daniel has been practicing Executive Search and Business Management Consultancy for over 20 years in the Pan-Pacific Region. He was one of the company founders in North America and has been successfully to establish the business operations in the Greater China Region employing sixty professionals in offices of Shanghai, Hong Kong, Guangzhou, Wuhan and Vancouver. Daniel was the China Representative Director of a British trading group prior to his consultancy life. He holds a Master Degree in Business Administration.

Lucille Wu – Taiwan

Lucille joined Intelligent Manpower (IMC) in 2011 as President, leading IMC with her 15 years’ experience in Human Resource Industry and 24 years of talent management experience. Lucille was named as HR Most Valuable Professional of Greater China in the 2006, 2007 Greater China Annual Human Resources Awards.

Mitch Tomizawa – Japan

Mitch has 25 years of executive search business in Japan to help international companies finding leadership talents who will lead their business operations locally and internationally. After 12 years being partner with major international search firms, Mitch founded his own boutique firm and continue supporting growth of international companies in Japan.

Dr Benchalak Phutinart – Thailand

Dr Benchalak has been in the executive search industry for 25 years. She oversees the Asia Pacific region, providing human resource consulting, management consulting and training development to her clients. She has given a number of lectures to top universities in Thailand. Dr Benchalak holds a Doctorate Degree in Higher Education and a Master Degree in Management

Duff Watkins – Australia

Duff is the Managing Director of ExecSearch International – Australia, expertize in infrastructure related industries. He has 25 years’ experience with various coaching and leadership development programs (eg. Predicting Performance of People, Enhanced Performance, Succeed Before You Start: the 100 Day Action Plan for New Leaders for executives to accelerate their productivity on-the-job, in real time. He has given over 1,000 paid public presentations and has appeared on numerous radio and television programmes.

Federico Tomarelli – Italy

Federico Tomarelli has made a research financed and published by the European Union about the labor market, with a comparison of the gender equality between the Marche Region and Argentina two regions with similar culture but different developments. He has always worked in the private sector as business development and export area manager and he is involved in sales as well as management of foreign branches.

Mohamad Abu Bakar – Malaysia

Mohamad bin Hj Abu Bakar brings with him more than 30 years of experience in the Manufacturing and Human Resources fields. He was awarded the inaugural recipient of the “National Human Resources Award for Outstanding Achievement for the Year 2000.”


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