Cult Creative, the leading platform for connecting brands and content creators in the creator economy, has launched its new Creator Platform — an all-in-one tool designed to streamline and optimise user-generated content (UGC) marketing campaigns for creators.
As the creator economy enters a new phase of rapid growth, Southeast Asia’s influencer marketing industry is booming, with social commerce in the region projected to reach US$156 billion by 2030. Influencers are now trusted storytellers for Gen Z and millennials, with 92% of consumers placing greater trust in UGC than in traditional advertising.
To meet this growing demand, Cult Creative’s Creator Platform (currently in beta) combines advanced technology with user-friendly design. Key features of the platform include:
- Professional Media Kits: Creators can generate media kits that link social media profiles and showcase audience insights like engagement rates.
- Campaign Discovery: Creators can find ideal brand collaborations and submit text or video pitches to get noticed by prospective partners.
- Personalised Campaign Matching: A data-matching algorithm aligns creators with brands that suit their content style and audience.
- Automated Workflows: Admin tasks, including creator agreements and invoicing, are automated, allowing creators to focus on creativity.
- Streamlined Communication: An integrated chat feature keeps campaign communications organised in one place, eliminating the need for multiple messaging platforms.
- Feedback Management: Creators can track changes and confirm drafts easily, ensuring efficient feedback loops.
“This beta platform aims to simplify campaign management, performance tracking, and payments, aligning with Cult Creative’s mission to empower creators with tools that elevate content creation and brand partnerships,” said Shermaine Wong, Co-Founder and CEO of Cult Creative.
Lina Esa, Co-Founder and Chief Marketing Officer of Cult Creative, added, “The creator economy is about building genuine connections. Through our platform, we help brands grow their audiences with high-quality UGC, while giving creators an easy way to manage campaigns and scale their earnings.”
In the past year, Cult Creative has paid over RM700,000 to 2,800 creators, working with brands such as Grab, Hotlink, Astro, Farm Fresh, and Marriott Bonvoy Group.
Shermaine said, “With the launch of Creator Platform, Cult Creative aims to position Malaysia as a regional hub for the creator economy, tapping into the growing trend of influencer-driven storytelling. In fact, 80% of Malaysian consumers now report making purchasing decisions based on influencer recommendations, surpassing the impact of traditional advertising.”
This trend underscores a strong preference for the authentic, relatable content that influencers provide, making UGC and influencer marketing essential for brands seeking to engage modern consumers effectively.
By offering tools that enhance creator-brand collaborations, the Creator Platform positions itself as an essential solution for brands aiming to build trust and drive engagement through influencer-led content.
Creators interested in signing up and pitching for brand deals can visit www.cultcreativeasia.com to start monetising their content.
