Kuala Lumpur, 23 March 2022 – The Internet of Things (IoT) has taken the driving seat in global businesses, even in the digitalisation aspect of digital marketing.
Innovative Hub Malaysia – a full-service digital marketing agency with a strong presence in the Asian region – can attest to this having served clients in the business to business (B2B) and business to consumer (B2C) sectors in Malaysia, Singapore and Vietnam.
“There is no doubt that we have a seen a rise in businesses embracing the many aspects of digital marketing. We want to empower more business to go beyond the realms of search-engine-optimisation (SEO) and social media platforms. We are always prepared to consult and customise marketing solutions for every possible challenge that our client face,” said Lee Ming Zhe, Innovative Hub Malaysia Managing Director.
Innovative Hub, he adds, is ready to share its skills and knowledge to help clients and businesses grow while keeping them up with the digital pace. Citing Google’s Year in Search Malaysia Trend 1: Digital Mainstreamed report released in February 2022, Lee noted the surge of three million new digital consumers from 2020 up to the first half of 2021.
“Almost all – 98% – intend to continue with the digital adoption trend. In fact, more than half of Malaysian consumers bought most of their necessities online instead of heading to a store,” he said, adding that this resulted in brands realising that a strong digital presence provides their business with an advantage over competitors.
Digital marketing was first introduced in the 1990s, when the internet was birthed. It began to take a firmer grip among Asian business since the 2000s. In January, Platform published a Southeast Asia Digital Advertising Market 2021-2031 report citing that the digital advertising market in Southeast Asia (SEA) is expected to grow and reach US$58.63 billion by 2031 – the fastest growing region in the global digital advertising market. A November 2021 estimate by Statista projects that ad spend in SEA’s digital advertising market for this year will reach an estimated US$8.4 million.
“Digital marketing has become increasingly important as the internet has become entwined in our daily lives, and the world shifts towards a digital age. With a landscape that is rapidly changing, businesses must constantly find innovative ways to stay ahead of competitors while meeting their customers’ demands.
“Through our experience, we have found that a well-executed integrated digital marketing plan, coupled with the right tools and valuable data can catapult a brand to industry leaders and market trendsetters,” Lee says.
Founded in Singapore in December 2016 by Zoe Zuo, Innovative Hub is backed by statistics of executing over 1,500 projects for more than 1,000 clients around SEA as of the end of last year. Innovative Hub’s team of consultants is enthusiastic about helping businesses – no matter the size. In engaging the firm’s team of specialists, businesses are assured of finding the best solution to gain better growth.
“We take pride in identifying the marketing challenges that our clients face and tailoring solutions to help many Southeast Asian (SEA) brands achieve prominent digital presence. We are committed to provide meaningful and productive end-to-end digital solutions that are tailored to each project, while focusing on the needs of the clients, customers and the market.
“Given the fact that digitalisation is our livelihood, Innovative Hub stays on top of emerging trends in digital marketing, and we will continue to help our partners soar to greater heights,” Lee says.
Innovative Hub boasts a unique synergy of proficient digital marketers and social media prodigies whom possess the knowledge and skills to enhance the deliverable values for the agency’s clients.
The team is experienced and certified in many aspects of digital marketing. Innovative Hub prides itself in understanding businesses of their clients and getting the best methods to overcome challenges in digital marketing.
“Well-executed digital assets for any brand is imperative as it is the first point of contact between the brand and its potential customers. It is crucial that the brand’s message is free of distortion and distraction while running seamlessly and efficiently,” he adds.
Innovative Hub’s Digital Marketing Solution is in place to help businesses establish their digital presence in capturing traffic that drives engagement, conversion and sales rates.
“It is clear that the world is moving towards the digital age and it is important for businesses to digitise their businesses to stay relevant and to stay ahead,” he adds.