Capital A has joined forces with UnionDigital Bank, the digital bank subsidiary of Union Bank of the Philippines, to collaborate with three key subsidiaries – AirAsia, airasia Superapp, and BigPay.
This partnership was announced at the APEC Business Advisory Council (ABAC) meeting press conference in Cebu, attended by industry leaders and policymakers.
AirAsia represents the airline business of Capital A, while airasia Superapp is a comprehensive travel platform offering various services like flights, hotels, ride-hailing, loyalty programs, and more.
BigPay serves as the fintech arm, aiming to provide accessible and secure digital financial services to enhance financial wellbeing and accessibility in Southeast Asia.
UnionDigital Bank’s role in this partnership will be to provide embedded finance in association with BigPay within the airasia Superapp travel platform, the primary booking channel for AirAsia flights in the Philippines.
This collaboration is expected to offer a seamless and enriched travel booking experience for airasia Superapp’s users, revolutionizing the way people travel and manage their finances.
The partnership’s benefits include flexible payment options for frequent fliers through a Fly Now, Pay Later offer available on airasia Superapp, as well as exclusive co-branding deals.
These initiatives aim to revolutionize the way customers plan and pay for their flights and other travel-related services, making fintech more convenient and accessible for Filipinos.
Tony Fernandes, CEO of Capital A, expressed excitement about the collaboration with UnionDigital, envisioning a future where travel meets innovative financial solutions, facilitating dream journeys for people in ASEAN and beyond.
He emphasized the determination to break barriers and create a more connected and inclusive global community.
The partnership also solidifies UnionDigital Bank’s expansion into the Philippine market, leveraging BigPay’s expertise as a leading mobile wallet provider in Malaysia and Singapore.
Through this collaboration, BigPay will offer secure and frictionless financial services to improve the long-term financial health and management of Philippine customers.
The CEOs of both BigPay and UnionDigital Bank expressed enthusiasm for the collaboration and its potential positive impact on the local banking and travel sectors, aiming to empower Filipinos with greater convenience, accessibility, and innovation.
The collaboration signifies a commitment to driving positive change and financial inclusion, empowering and uplifting the lives of Filipinos.
Overall, this partnership marks a turning point in the financial and travel industries in the Philippines, showcasing a joint dedication to improve the lives of people in the region and build a brighter future.
