Bosch, a leading global supplier of technology and services, announced its financial performance in Indonesia for business year 2011, posting revenues of USD 93 million over the course of the year. This is a 42 percent growth compared to the same period before, while headcount increased by 46 percent.
“Being the fourth most populated country in the world with almost 240 million inhabitants, coupled with a resilient economy and an increasingly affluent population, Indonesia is a market of strong growth potential despite external economic conditions,” said Rudy Karimun, Managing Director of Bosch in Indonesia.
“Indonesia has one of the world’s fastest growing economies today. Bosch recognizes the immense business potential that the country holds, and our expansion is reflective of this potential,” added Mr. Karimun.
Comparing the first half of 2011 with 2012, the Automotive Aftermarket division has seen a rise in sales by 30 percent. This is largely due to an expansion of its product range of up to a variety of 4,200 parts now on offer. The division is looking at further developing the two and four-wheeler markets, focusing on local application and expansion across Indonesia.
The Security Systems division registered an almost 50 percent growth in 2011. It will continue to invest in additional manpower and resources to serve its growing pool of customers. An increase of local and foreign investments in the Critical Infrastructure, Industrial and Commercial High-Rise Building sectors will continue to drive greater growth opportunities for the division to provide reliable and integrated security and safety solutions. 2011 saw the installation of an integrated security and safety system for a tobacco factory in Central Java. A similar system was also implemented at a local production facility for a prominent dairy company in Jakarta.
The company strengthened the market position of all three business sectors. Automotive Technology, the largest business sector, generated sales of USD 42.4 billion last year, and thus grew by 8.2 percent year on year. The Industrial Technology business sector grew the strongest by 21 percent to USD 11 billion. The Consumer Goods and Building Technology business sector generated sales of USD 18 billion in 2011, an increase of 4.4 percent. As a result of the good business developments, global headcount increased in 2011 by 19,000 to 302,500 as of 1 January 2012.
In 2012, worldwide sales of the leading supplier of business and services are expected to grow between three and five percent. Investments will remain on a high level with capital expenditure again exceeding USD 4.2 billion.
Asia Pacific and Southeast Asia
In Asia Pacific, the performance of Bosch continues to be highly dynamic with sales revenue of USD 17 billion. This marks a 9 percent increase compared to the previous year. With an additional USD 1.1 billion invested into the region in 2011, business growth in Asia Pacific is on track to contribute 30 percent to global sales by 2015.
In Southeast Asia, Bosch reported over 11 percent increase in revenue from 2010, achieving a total of USD 754 million in sales. Compared to the same period the year before, Bosch expanded its workforce by some 22 percent to more than 5,000 associates across the seven Southeast Asian countries of Singapore, Malaysia, Indonesia, Thailand, the Philippines, Vietnam and Cambodia. In line with its expansion plans for Southeast Asia, Bosch has also made inroads into Laos through the establishment of a representative office in the country’s capital city of Vientiane in June 2012.
Martin Hayes, President of Bosch in Southeast Asia, is upbeat about continued growth in this region. “Our Southeast Asian operations saw positive growth in 2011, despite portentous events such as the sovereign debt and euro crises, as well as natural disasters in the Philippines and Thailand with corresponding economic consequences. Southeast Asia is a strong emerging region and the third largest market in the world. Bosch is in the right place at the right time to tap on the dynamic pulse of this region.” (*/IR)