Boost, the fintech arm of Axiata, has rolled out “Game Connect”, a one-stop storefront solution for Malaysian gamers through its subsidiary Boost Connect (formerly Apigate), a regional cross-border payment and customer growth platform provider. This storefront was developed for Boost Life, an eWallet and digital lifestyle payments platform.
It offers the eSports and gaming community in Malaysia a one-stop end-to-end solution to discover and seamlessly purchase game credits as well as vouchers with more games-related products to launch in the coming months.
As a start, Game Connect features 63 titles in the store including must-have mobile titles like Mobile Legends, Genshin Impact, PUBG and Roblox. Also available are vouchers for stores including Playstation, Unipin, Razer, Google Play, Garena, Steam, Nintendo and Amazon.
Regarding the launch, Sheyantha Abeykoon, CEO of Boost said, “Malaysia has an avid and growing eSports and gaming community. Just two years ago, market research shows that there were over 20 million gamers in the country and this number is undoubtedly growing. Game Connect is part of our efforts to offer gamers a one-stop solution and easy access for all their gaming needs in one place.”
Raja Mansukhani, CEO of Boost Connect said, “We are excited with this launch, Game Connect offers Boost Life the opportunity to enhance its product value proposition, provides a better and more convenient customer experience and meets the ever-increasing demand for gamers. This is our second storefront solution deployment within the region and there’s an increasing demand for proactive product propositions like these across our client base.”
This announcement follows Boost Connect’s launch last year of a similar storefront for Cambodian telecommunications giant Smart to tap into the game voucher market there.
Game Connect can be accessed directly via the Boost app or website at https://www.myboost.com.my/gameconnect/ and it accepts payment via the Boost eWallet. Customers can log in to enjoy savings and cashback for every transaction.
Meanwhile, game pass subscriptions, gaming devices & peripherals, entry passes to gaming tournaments, as well as a ‘Pay Later’ feature for games and devices will be made available through 2022. More gaming providers and partners will also be added soon.
