Singapore-based live streaming solutions provider BeLive Technology has forged a new partnership with Revieve, a personalised digital brand experience company working with global brands, retailers, and digital services providers in the beauty, skin, health, and wellness industry.
The partnership brings a new solution for beauty products virtual try-on to deliver a fresh online shopping experience for customers across the APAC region.
BeLive Technology is a provider of live streaming solutions operating from Singapore and Vietnam and has delivered over 3.8 billion minutes of live video to over 100 million viewers worldwide.
The new solution powered by BeLive Technology integrates Revieve’s AI/AR capabilities into a single platform that offers a seamless customer experience for users. Through this collaboration, brands and retailers can reach out to millions of clients in Asia, enhancing real-time live engagement with their customers before, during, and after a live stream.
“By equipping beauty retailers with a set of AI/AR-driven online experiences, the new platform allows brands to better understand their audience.
“With the insights provided by AI technology, companies can offer tailored product recommendations based on clients’ unique preferences and skin concerns as they engage in real-time via live streaming shopping,” the firm said in a statement.
Users can also experience virtual try-on of several skin and beauty products through the platform’s AR capabilities.
With consumers demanding more meaningful shopping experiences and better online engagement, BeLive said that brands have been adopting new solutions at an accelerated pace.
Research by Digital Commerce 360 revealed that Asia now accounts for nearly 60 percent of the world’s online retail sales. According to Statista, global e-commerce sales in the health and beauty sector are predicted to reach US$358.4 billion (S$493.78 billion) by 2026.
Commenting on the new collaboration, Kenneth Tan, CEO, and co-founder of BeLive Technology said: “Consumers are live streaming now more than ever – people want alternative ways to interact with others as they continue to navigate a new world that embraces virtual connectivity.
“This collaboration with Revieve will mark a new age for beauty brands and retailers who want to leverage video consumption and streaming content in order to engage with shoppers in a way that’s on-trend with how people consume media. We are delighted to power Revieve’s new platform that will revolutionise the online beauty retail world.”
Yusuke Mori, Japan country manager at Revieve, added: “Live streaming is no longer a novelty – live video is changing the way brands interact with their audiences and has already become a preferred way for users to consume new content. Together with BeLive Technology, we empower brands and retailers to build elevated personal experiences and capture shoppers anytime, anywhere, and engage with them more meaningfully than ever before.”
BeLive Technology, which employs 80 people across its locations in Singapore, Vietnam, and Shenzhen, powers live commerce for businesses like Zalora, Tumi and Bath & Bodyworks under the Valiram Group, Rakuten Group, and Bukalapak of Indonesia.
Shareholders include notable names such as Mediacorp, Singapore’s largest content creator and national media network, and the current Speaker of the Parliament of Singapore Tan Chuan Jin.