The launch of B Infinite today reveals enhanced capabilities for the rewards program that ‘gives more than just rewards’. With the introduction of mobile payment, mobile powered consumers on the B Infinite rewards program now possess greater control and convenience over their own rewarding experience.
B Infinite builds on the success of BCARD, a member rewards program that quickly found success from its launch in 2011. To date, the program counts more than 5 million members, 80 merchants and over 4000 stores nationwide as part of its network.
The success of B Infinite also lies in its multi-faceted capabilities: functioning as a mobile marketing platform to find out about the latest merchant flash deals, payment gateway and redemption service for its members.
Leaping From Plastic To Digital
B Infinite is not just another rewards program – it is a key innovation from Berjaya Corporation in the digital mobile space. The mission of Berjaya Corporation is to create value through technological innovation and data-driven initiatives, and B Infinite exemplifies this mission: by evolving from a plastic card to a digital app, and from reward points to mobile payment.
“The launch of B Infinite is a prime example of the group wide transformation story that is taking place at Berjaya Corporation now. We want to enhance our brick-and-mortar businesses with digital capabilities to meet the needs of mobile-powered consumers for today and the future. We believe that this will pave the way for Berjaya Corporation’s sustained growth,” said Dato’ Sri Robin Tan, CEO of Berjaya Corporation Berhad at the media launch of B Infinite.
For Those ‘I Want It Now’ Moments
B Infinite members can perform a partial redemption comprising of reward points and mobile payment for instore merchant purchases. This means that those ‘I want it and I want it now’ consumer moments can now be fulfilled in one frictionless transaction. And with the new mobile payment it gets even easier to use either reward points or charge to your card for transactions.
Greater control and convenience is apparent from members being able to transact at merchant stores with rewards as good as cash. In addition to this, they have the ability to manage their own omni-channel experience through B Infinite. For example, members can personalise the app through filtering merchant offers by category of interest.
“On the enhanced B Infinite rewards program network, there are many opportunities for merchants to communicate directly to consumers, as well as upsell and cross-sell to both consumers and the merchant’s customers. I am delighted to now offer merchants and members this enhanced rewards experience with B Infinite,” said Ms. Yau Su Peng, Director of Retail and Innovation at Berjaya Corporation Berhad.
Frictionless Transactions on B Infinite
Underpinning the success of the enhanced B Infinite rewards network is the partnership between leading technology partners Mastercard and Wirecard. Mobile payment is a key driver of m-commerce and the collaboration of two technology giants in the field of mobile payment will ensure frictionless transactions for both B Infinite merchants and members.
Enabling frictionless transactions will allow B infinite merchants such as Caltex, Chatime, Qualitas group, Berjaya Hotel group, Starbucks, 7Eleven, Lazada, Umobile, Kenny Rogers, and 11 Street to enhance their customer experience both online and offline, in stores.
Seamless, Secure and Speedy Shopping Experience With Masterpass
The rewards app will incorporate a payment function whereby Mastercard’s global digital payment service, Masterpass, is integrated within B Infinite’s mobile platform to allow consumers to make purchases swiftly and safely via the app.
“Today’s payments landscape is fast-evolving in line with consumers’ lifestyle demands for newer ways to pay. Innovation is central to ensure payment offerings address their needs for a frictionless payment experience and Masterpass is integral to this effort,” said Perry Ong, country manager, Malaysia and Brunei, Mastercard.
“By securely storing all payment information including Mastercard and other branded cards in one convenient place, Masterpass eliminates the need to enter the information with every purchase, hence simplifying and speeding up the checkout process with just a click, tap or touch be it for online or in-app purchases. Masterpass is currently accepted at a network of over 300,000 merchants internationally and we are excited to add Malaysia with this collaboration,” he added.
The rollout of Masterpass feature within B Infinite’s mobile platform will begin in Q1 2017.
Powered by Wirecard
B Infinite is powered by Wirecard AG, a global leader in electronic payment technology and infrastructure. “The B Infinite launch by Berjaya Corporation marks another milestone for technological innovation. We are delighted that our mobile payment platform and infrastructure is selected for this project. We believe that this initiative, designed for better convenience and control for members will further entrench Berjaya’s engagement with their members,” said Mr. Markus Eichinger, Head of Mobile Services at Wirecard.
At the core of Berjaya Corporation lies the understanding that innovation is key to transforming businesses. This understanding drives Berjaya Corporation to add greater value to stakeholders – by seeking new partners in technology and payments, studying new geographical markets and to look at new industry verticals. This understanding also underpins B Infinite, as it moves to serve the needs of mobile powered consumers.
Looking ahead into 2017, B Infinite – as part of its progressive innovation plans – is set to introduce the ability to ‘order ahead and pick up instore’ for selected goods and services. It will also introduce seamless redemption with mobile payment. Goods and services can be redeemed by combining mobile payment with reward points to ensure a frictionless transaction for both consumer and merchant.
B Infinite On Your Mobile
Consumers can join the B Infinite rewards program now by downloading the B Infinite app from the Google Play Store for Android users and the ITunes App Store for IOS users.
In conjunction with the launch, consumers can look forward to Flash Deals starting from 100 BPoints when they download the B Infinite App as well as in the year ahead, from January 2017 onwards.