With COVID-19 bringing significant disruption to the economy, businesses are embracing digitalisation and transforming their operations to become more digital.
Across Southeast Asia, a significant uptick in digital services adoption has been recorded, including the emergence of two new fields, HealthTech and EdTech, which has driven an evolution in jobs and opportunities.
Some organisations streamlined their business functions, causing layoffs. Others revamped, and there was a rising demand for professionals with diverse skill sets. As we started working remotely, the need for individuals with digital and soft skills rose and we saw that employers had shifted from hiring based on credentials to hiring based on skills held. We saw professionals themselves take note of these trends and seek to reskill or upskill.
Frank Koo, Head of Asia, Talent and Learning Solutions at LinkedIn said, “This list of jobs on the rise demonstrates that there are still opportunities for job seekers with a range of skills and experience. By adopting a lifelong learning mindset, and being open to picking up new skills through various courses — for example, courses on digital skills or soft skills — workers can prepare themselves to take up these emerging roles.”
Key trends in the new job market include:
- Consumers in Southeast Asia have gone increasingly digital. The e-commerce boom in 2020 has led to the creation of new roles.More platform users will mean increased demand for workers with specialised skills such as cyber security talent and data analysts.
- Brands have found new ways to connect with consumers, leading to a rise in demand for digital marketers and content creators.
- Traditional roles have evolved as a result of COVID-19. Jobs previously thought to be 100 percent offline such as healthcare and education have moved online, necessitating a rethink of the skill set.
Jobs on the rise:
|Category||Specific Roles||Skills Required|
Adobe Premiere Pro
|Software & Technology||Web Developer
Mobile Application Developer
Full Stack Engineer
Amazon Web Services (AWS)
|Finance & Insurance||Financial Advisor
|Digital Marketing||Social Media Manager
Digital Marketing Specialist
Social Media Marketing Specialist
|Social Media Marketing
Search Engine Optimization (SEO)
Amazon Seller Central
|Business Development and Sales||Sales Specialist
Business Development Specialist
|Healthcare/Medical Support||Medical Technologist
|Customer Service||Customer Service Executive
Customer Experience Manager
Customer Support Specialist
Contact Center Specialist
Customer Service Team Lead
|Healthcare/Medical Frontline||Medical Doctor
Basic Life Support (BLS)
|Cyber Security Roles||Cyber Security Analyst
Cyber Security Specialist
Cyber Security Consultant
Information Security Specialist
Security Information and Event Management (SIEM)
Head Of Supply Chain Management
Supply Chain Management