With COVID-19 bringing significant disruption to the economy, businesses are embracing digitalisation and transforming their operations to become more digital.

Across Southeast Asia, a significant uptick in digital services adoption has been recorded, including the emergence of two new fields, HealthTech and EdTech, which has driven an evolution in jobs and opportunities.

Some organisations streamlined their business functions, causing layoffs. Others revamped, and there was a rising demand for professionals with diverse skill sets. As we started working remotely, the need for individuals with digital and soft skills rose and we saw that employers had shifted from hiring based on credentials to hiring based on skills held. We saw professionals themselves take note of these trends and seek to reskill or upskill.

Frank Koo, Head of Asia, Talent and Learning Solutions at LinkedIn said, “This list of jobs on the rise demonstrates that there are still opportunities for job seekers with a range of skills and experience. By adopting a lifelong learning mindset, and being open to picking up new skills through various courses — for example, courses on digital skills or soft skills — workers can prepare themselves to take up these emerging roles.”

Key trends in the new job market include:

  • Consumers in Southeast Asia have gone increasingly digital. The e-commerce boom in 2020 has led to the creation of new roles.More platform users will mean increased demand for workers with specialised skills such as cyber security talent and data analysts.
  • Brands have found new ways to connect with consumers, leading to a rise in demand for digital marketers and content creators.
  • Traditional roles have evolved as a result of COVID-19. Jobs previously thought to be 100 percent offline such as healthcare and education have moved online, necessitating a rethink of the skill set.

Jobs on the rise:

Category Specific Roles Skills Required
Digital Content Editor




Video Editor

Public Speaking


Video Editing

Adobe Premiere Pro

Creative Writing

Software & Technology Web Developer

System Analyst

Mobile Application Developer

Full Stack Engineer

Frontend Developer

DevOps Consultant


Web Development

Amazon Web Services (AWS)



Finance & Insurance Financial Advisor


Financial Planner

Finance Specialist

Insurance Agent

Financial Planning


Risk Management

Financial Analysis


Digital Marketing Social Media Manager

Digital Marketing Specialist

Social Media Marketing Specialist

Marketing Specialist

Marketing Analyst

Social Media Marketing


Google Analytics

Lead Generation

Digital Marketing

E-commerce Online Specialist

Ecommerce Coordinator

Online Marketing



Search Engine Optimization (SEO)

Amazon Seller Central

Business Development and Sales Sales Specialist

Account Manager

Account Executive

Business Development Specialist


Account Management

Business Development

Business Planning

Lead Generation

Healthcare/Medical Support Medical Technologist

Pharmacy Assistant

Healthcare Assistant

Medical Officer

Medical Specialist


Medical Assisting


Medical Education

Clinical Research

Customer Service Customer Service Executive

Customer Experience Manager

Customer Support Specialist

Contact Center Specialist

Customer Service Team Lead

Contact Centers

Customer Service

Customer Experience

Customer Support

Team Leadership

Technical Support

Healthcare/Medical Frontline Medical Doctor

General Practitioner

Medical Officer






Basic Life Support (BLS)

Emergency Medicine

Cyber Security Roles Cyber Security Analyst

Cyber Security Specialist

Cyber Security Consultant

Information Security Specialist

Penetration Testing

Information Security

Security Information and Event Management (SIEM)


Vulnerability Assessment

Supply Chain Distributor

Logistics Supervisor

Operational Specialist

Logistics Manager

Head Of Supply Chain Management

Operations Management

Supply Chain Management

Warehouse Operations

Logistics Management

Inventory Management


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