Artroniq Innovation Sdn Bhd, is a strategic distribution business unit of Artroniq Bhd, has entered into a partnership with StoreHub Sdn Bhd to deploy omnichannel retail and F&B solutions in more than 15,000 retail stores nationwide to facilitate digital transformation for the SMEs in the F&B retail sector.

The collaboration will benefit the F&B retail industry by supporting local SMEs in their transformative journey where the partners will be establishing an ecosystem for software, point-of-sale (POS), hardware warranty support and user dependability.

Artroniq will be contributing its expertise in hardware warranty, logistics, and deployment services, while StoreHub provides specialised POS software, app installation, and training services. The all-in-one POS solution deployed by both companies is set to deliver a hassle-free experience for F&B retail chains to help them achieve better operational efficiencies, the companies said in a joint statement.

Commenting on the partnership, Leong Seng Kin, Group CEO of Artroniq Bhd said, “We are excited to embark on this partnership with StoreHub to transform the local F&B retail industry. Together, we look forward to helping these SMEs enhance their businesses’ strategies, processes, and infrastructure so that all these are aligned with increasing the quality of customer service and satisfaction.

“With an integrated solution, businesses will be able to continue serving their customers through a seamless end-to-end digital experience, which in turn benefits end consumers by giving better convenience when they make in-store purchases.”

In this age of digitalisation, the F&B retail industry requires quick, accurate, and seamless systems that are integrated with POS payment features. Artroniq and StoreHub also aspire to jointly develop programmes to empower SMEs by enhancing their digital technology, infrastructure capabilities and online presence to gain higher market share.

Both companies are also looking forward to providing subject matter expertise, digital solutions, and technical support to smoothen their clients’ digital adoption.

Moving forward, Artroniq will source for other potential partners to help the SMEs’ digital transformation and empower more businesses across Malaysia and Southeast Asia, especially those within the F&B, retail and hospitality sectors.


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