PULSE for Publishers, which is Amobee’s publisher-side mobile advertising platform, is now fully operational in the region.

According to Amobee, PULSE gives these operators the ability to lead the mobile advertising ecosystem in Asia with data-rich, privacy compliant inventory. Through Amobee’s mobile advertising technology, these four operators can now provide global brands with the most relevant, high quality mobile advertising inventory to reach the expanding Asian market.

According to Allen Lew, CEO of Group Digital L!fe, Singtel, consumers are increasingly using mobile devices for consumption of content and to conduct research for their purchases. Many of them are increasingly more accepting of targetted advertisements which are relevant to them. This makes the mobile space more viable for brands and advertisers.

Trevor Healy, Amobee’s CEO, said that the company has officially moved its global headquarters to Singapore. Healy expects to see a business growth of almost 300 per cent in Asia this year.

Healy said that at the end of the year, the Asian market would be the top market for Amobee in mobile advertising.

Amobee, the company defining mobile advertising, is a division of SingTel’s Group Digital L!fe.


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