In 2020, Amazon has been one of many large corporations who have provided support to thousands of local retailers and helped many of them to build thriving businesses by selling on their; and is keen to do more.

Now, local retailers selling on who meet the eligibility criteria can also receive the Digital Resilience Bonus (DRB) administered by the Infocomm Media Development Authority (IMDA). In addition, as part of Amazon’s continued global commitment to support SMEs during COVID-19, Amazon announced that it will invest US$18 billion to help SMEs worldwide sell to customers, including investments in logistics, tools, services, programs, and people.

These initiatives add on to the support measures for local retailers that Amazon has leaned in to provide, including an ongoing collaboration with Enterprise Singapore on the eCommerce Booster Package which offers eligible local retailers a one-time grant of up to S$9,000 when they register to sell with

“As local retailers continue to adapt to the new normal, digitalisation is key to enabling them to build resilience and tap into new revenue streams domestically and internationally. SMEs are a part of Amazon’s DNA and we remain committed to their success. The new initiatives will provide the necessary push in encouraging local retailers to step up digitalisation efforts and we’re happy to work with IMDA on the Digital Resilience Bonus to offer additional support to them during this time of need,” said Bernard Tay, Country Leader, Seller Services and Head of Amazon Global Selling Southeast Asia, Australia and New Zealand.

“The recently announced Digital Resilience Bonus (DRB) under the SMEs Go Digital programme encourages retail and food services enterprises to take prompt action in adapting to the new normal through digitalisation. It is heartening to see industry leaders like Amazon coming forward to enable businesses reach out to more customers online and help their SME partners benefit from the DRB.” said Catherine Chong, Director, SMEs Go Digital, IMDA. 


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