Amazon has recently launched Seller University, an online education portal for SMEs in Singapore at its first Amazon Singapore Online Seller Summit 2020. This new online resource allows sellers on Amazon Singapore access to live practice opportunities and personalised support in order to better operate and navigate Amazon’s store.

“Sellers success is our success. We are heartened to see the overwhelming participation from local businesses at our first ever Seller Summit in Singapore. This is an encouraging milestone and we are committed to supporting local businesses for the long term, with new programs such as Seller University to help in their digital transformation journey,” said Bernard Tay, Country Leader, Seller Services and Head of Amazon Global Selling Southeast Asia, Australia and New Zealand.

The Seller’s University platform offers sellers an abundance of content, including complimentary training videos and online tools to educate businesses on how to sell on Amazon Singapore. Sellers will be able to learn how to create effective product listings faster, master the key tools and applications for selling online, benefit from Amazon”s tools such as Fulfillment by Amazon (FBA), advertising, promotions, and more.

Such tools are becoming more indispensable, especially with the onset of the COVID-19 pandemic this year. The pandemic has accelerated the digital transformation of businesses, and smaller companies such as SMEs will need to make the digital change in order to adapt and survive in the new post-COVID environment.

With Singapore being well on the way to recovery with its post-circuit breaker period, we can expect to see more and more SMEs make the transition towards digital as it becomes more apparent that business is unlikely to completely return to the way it was before the pandemic.

Melvyn Low, Head of Global Transaction Banking, OCBC Bank, said: “It is critical for businesses to adapt, pivot and transform, and digital will play a big role in this. We have been helping businesses change the way they buy, sell and operate through our partnerships with key enablers.”


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