Amazon Global Selling, a subsidiary of Amazon, has launched the ‘Amazon global selling Singapore cross-border brand launchpad’ program, designed to help Singapore micro, small, and medium-sized enterprises (MSMEs) grow their businesses globally by providing them access to Amazon’s global marketplace and training and support on cross-border e-commerce.

The program will select 100 eligible MSMEs to participate in a 12-month mentorship program. MSMEs will receive support from Amazon Global Selling in areas such as:

  • Product selection and preparation
  • Overseas market and consumer research
  • Digital brand building and tools
  • Performance optimisation
  • Cross-border logistics

MSMEs will also have the opportunity to participate in seminars, business review sessions, and business matching events.

“Cross-border e-commerce is becoming increasingly crucial for the success of MSMEs,” said Anand Palit, head of Amazon Global Selling, Southeast Asia. “We recognise the significance of local collaborations and local support, and we are excited to partner with Enterprise Singapore and Singapore Business Federation to help local businesses seize the potential of the ever-expanding cross-border e-commerce and write the new chapter of Singapore MSME’s transformation story.”

“To strengthen their competitive edge, businesses must equip themselves with the capabilities to explore new markets and adopt differentiated go-to market strategies,” said Soh Leng Wan, assistant CEO Officer, EnterpriseSG.

“The size and vibrancy of the e-commerce market in the U.S. presents significant opportunities for Singapore businesses, and we are excited to partner with Amazon Global Selling to help Singapore businesses build their capabilities in cross-border e-commerce and unlock new drivers of growth.”

“SBF is pleased to partner with Amazon Global Selling and EnterpriseSG to launch the “Amazon Global Selling: Singapore Cross-border Brand Launchpad” today,” said Kok Ping Soon, CEO of Singapore Business Federation.

“This partnership will help Singapore businesses develop the necessary know-how to reach customers in the U.S., which is one of the most diverse in the world with an enormous growth potential for consumer brands.

“We look forward to do more with Amazon Global Selling to accelerate cross-border e-commerce adoption by Singapore companies.”

The Amazon global selling Singapore cross-border brand launchpad program is open to all Singapore MSMEs that are selling physical products on To apply, visit the program website.

Amazon Global Selling helps businesses of all sizes sell their products to customers around the world, in over 180 countries and territories, and they can sell their products on Amazon’s global marketplaces, including,, and

Amazon Global Selling offers a variety of services to help businesses sell internationally, including:

  • Access to Amazon’s global fulfillment network
  • Cross-border payments processing
  • Local customer service support
  • Marketing and advertising support

To learn more about Amazon Global Selling, visit:


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