AIA Group Ltd has launched AIA One Billion campaign in Singapore, a bold ambition to engage a billion people to live healthier, longer and better lives by 2030 in an effort to help create a more sustainable future in Asia.
AIA One Billion will encompass all the firm’s interactions across communities to engage and encourage everyone from all walks of life to lead healthier lifestyles and help secure a healthier planet.
As a first step to kick-start AIA One Billion, a regional social media campaign has been launched to invite people to ‘Join the Journey’. AIA ambassadors across the region will also support the initiative and rally communities to take action and drive broad positive behavioural change.
The pandemic has increased people’s awareness of the importance of health and wellness. Yet populations in Asia are seeing an increase in lifestyle-related diseases, accounting for more than 70 per cent of all deaths, said Stuart A. Spencer, AIA group chief marketing officer.
The World Health Organisation has warned that climate change will increase morbidity and mortality, especially in Asia.
He said, “For more than a century, AIA has strived to make a significant, positive impact for our customers and communities. Launching AIA One Billion extends our Purpose of helping people live Healthier, Longer, Better Lives far beyond our immediate customer base.
“AIA One Billion underscores AIA’s commitment to engage, educate and inspire communities across Asia to improve physical, mental and environmental wellness while championing financial inclusion.”
Melita Teo, AIA Singapore chief customer and digital officer, said: “As we double down on our Environmental, Social, and Governance (ESG) efforts as an organisation, the AIA One Billion ambition will build on our increased momentum to develop actionable plans across our ESG strategic pillars. We hope to invigorate the drive to keep minds, bodies and environments healthy nationwide, so we can shape a healthier future for Singapore with longer term and more sustainable outcomes.”
AIA has the ambition to become a global leader in ESG. AIA One Billion builds on the insurance company’s long-term strategy to make a difference to the sustainable development of the communities and setting clear goals in line with its ambition to be a global leader in ESG.