Adobe Sensei in action, showing a personalised online storefront

A majority of digitally mature companies are increasing their investments in personalization and optimization of customer experiences in order to stay competitive, according to a survey conducted by Adobe. Leading brands understand the best experiences are consistently personal. Yet, many companies struggle to scale the delivery of personalized experiences across customer touchpoints.

To address these challenges, Adobe today announced new innovations powered by Adobe Sensei, the company’s AI and machine learning technology, in Adobe Target and Adobe Experience Manager in Adobe Marketing Cloud.

“Personalization must be at the core of every customer experience. If it isn’t, brands risk losing customers’ loyalty and business,” said Loni Stark, head of Adobe Experience Manager and Adobe Target. “Adobe has introduced AI and machine learning innovations for over a decade, and these new personalization capabilities further our mission to help companies successfully cater to customers at the individual level, no matter the screen, device or channel.”

New capabilities in Adobe Target and Adobe Experience Manager and forward-looking projects from Adobe Research allow marketers to enhance voice interactions, optimize for the highest likelihood of an action, personalise AR experiences, and more.

Adobe Experience Cloud empowers brands to deliver compelling, consistent and continuous experiences across any customer touch point. Adobe Target lets data-driven brands rapidly experiment and create personalized experiences that can be leveraged across any digital touchpoint, including web, mobile, email, IoT devices, call centres and more.