Accor , the global leader in hospitality, has further strengthened its collaboration with the Worldwide Hotels Group by signing an agreement to introduce two new properties in Malaysia.
The property, following renovation and rebranding, will mark the debut of the Grand Mercure brand in Malaysia as well as the stylish addition of ibis Styles to the vibrant Kuala Lumpur hotel market, both to be launched in Q1 2025.
In 2023, Accor introduced a dedicated Premium, Midscale and Economy (PM&E) division to bring more focused expertise, accelerate growth, improve performance and deliver the highest possible level of service for owners and guests.
Strengthening its position in the segment in Asia, these two agreements will bring PM&E’s total number of guest rooms across Asia to 46,802.
As the first Grand Mercure branded hotel in Malaysia, the new Grand Mercure in Kuala Lumpur will offer an immersive experience that celebrates national culture and stimulates the senses.
From arrival to departure, this premium hotel will immerse guests in a multi-sensory experience encompassing Malaysian culture, design and cuisine. Strategically located between the entertainment hub of Bukit Bintang and colorful Chinatown, the hotel will feature 325 rooms and a well-equipped fitness center, all-day dining restaurant, and swimming pool. For social gatherings and corporate meetings, the hotel will offer versatile meeting and event spaces.
ibis Styles, known for its design-led, stylish and affordable accommodation, will expand its presence in Malaysia with a new location in Kuala Lumpur. Located in the vibrant Bukit Bintang district, the new ibis Styles is just a few steps from public transport and within walking distance of modern shopping centers and a variety of dining options.
The hotel will feature 168 uniquely themed rooms, an all-day dining restaurant and bar, a self-service laundry and a modern fitness room.
“Kuala Lumpur is a strategic destination for Accor, and we are excited to bring our global brand to this high-potential location. The growth of our premium, mid-range and economy portfolio in Malaysia is testament to the recognition and trust consistently shown by guests, investors and hotel partners. We remain committed to our expansion strategy, with a clear roadmap to strengthen our presence in Asia,” said Garth Simmons, Chief Operating Officer of Accor’s Premium, Mid and Economy Division in Asia.
“The Worldwide Hotels Group is a key partner, sharing our ongoing commitment to transforming the future of hospitality. Together, we will set new standards to ensure the long-term success of both properties.”
Commenting on the agreement, Carolyn Choo, CEO, Worldwide Hotels Group said that they are excited to strengthen the partnership with Accor. “This partnership marks an important milestone in our journey to enhance the hospitality landscape in Malaysia. Together with Accor, we are confident in delivering exceptional experiences that reflect the essence of Kuala Lumpur’s unique culture.
“We anticipate the opening of this property in early 2025 and look forward to seeing the positive impact that will be brought to the local hospitality sector.”
Accor currently operates 24 hotels in the premium, mid-range and economy segments across five brands in Malaysia, including Pullman, Mövenpick, Novotel, ibis and ibis Styles, and has a strong network of 11 hotels.
