Appier, a leading software-as-a-service (SaaS) company specializing in artificial intelligence (AI) for business decision-making, is thrilled to announce its latest partnership with SkinX Thailand, a pioneering provider of dermatology and telemedicine services.
This collaboration marks a significant milestone as SkinX Thailand integrates Appier’s state-of-the-art AI solutions, AIRIS and AIQUA, to enhance customer engagement and streamline operations.
SkinX Thailand, the country’s largest teledermatology platform, boasts over 300 board-certified dermatologists and offers a comprehensive range of skincare solutions.
Known for its authenticity, adherence to high medical standards, and competitive pricing, SkinX Thailand focuses on providing specialized dermatology consultations for both medical and aesthetic purposes, primarily in the Bangkok Metropolitan area.
Before partnering with Appier, SkinX Thailand faced challenges in tracking customer data and effectively engaging users. With only one data analyst managing an increasing volume of user activities manually, conducting large-scale analysis promptly became difficult.
Budget constraints prevented team expansion, prompting the search for a comprehensive martech solution. Appier’s AI technology proved to be the perfect fit for SkinX Thailand’s needs.
“Despite our successful growth, with over 500,000 downloads, we struggled with user retention and optimizing our marketing investments,” said Thidakarn Rujipattanakul, medical doctor and CEO of SkinX Thailand.
“We needed a solution that could provide better customer insights with fewer resources. Appier’s AI technology has been transformative, saving us time, reducing manual tasks, and enabling smarter segmentation and recommendations.”
SkinX Thailand’s digital marketing strategy focuses on user acquisition and retention through channels like Facebook, TikTok, Instagram, and X.
However, limited resources and slow deployment times hindered their efforts. With Appier’s solutions, onboarding was completed in just 1-2 months, significantly reducing the time needed for campaign deployment and optimization.
“AI has proven to be a game-changer for our business, allowing us to focus on strategic tasks and ensuring smarter recommendations for our customers. The support and partnership with Appier have been exceptional,” added Thidakarn.
Appier is committed to supporting SkinX Thailand in achieving increased conversion rates and revenue growth. This partnership underscores Appier’s dedication to helping businesses leverage AI technology for digital transformation and sustainable growth.
