The launch of TRADE42, a B2B e-marketplace platform, aims to connect SMEs across the ASEAN market. TRADE42 simplifies regional trade and promotes growth through valuable connections by bridging the gap between buyers and sellers.
Originally acquired from Minebizs.com and rebranded as TRADE42, the platform is tailored to meet the needs of SMEs in strategically selected Southeast Asian countries. TRADE42 enhances the efficiency and cost-effectiveness of regional trade by offering specialized tools. The markets involved, all within a two-hour flight radius of each other, benefit from nearshoring, as symbolized by the numeral “42” in TRADE42, reflecting this strategic vision.
The launch of TRADE42 was supported by key industry players such as MATRADE, VISTAGE and Alibaba.com.
Nor Azman Adam, Manager for eCommerce Ecosystem Unit, said, “The programme is designed to provide SMEs with online access to global markets, significantly enhancing their ability to compete on an international level. TRADE42 aligns perfectly with our mission to empower local businesses through digital trade.”
Catherine Chan from Alibaba.com shared insights on 2024 B2B e-commerce trends. She noted, “The rapid evolution of e-commerce is opening up unprecedented opportunities for SMEs and we’re expected to see significant growth in cross-border trade, driven by advancements in digital technology and a greater emphasis on sustainability.
“Platforms like TRADE42 are at the forefront of this transformation, helping businesses to tap into new markets efficiently.”
Additionally, Professor Loh from VISTAGE shared his expertise on leveraging China’s economic momentum in ASEAN markets. “Riding the China wave into ASEAN countries offers immense potential for growth. With the right strategies, SMEs can harness this momentum to expand their market presence and enhance their competitive edge,” he explained.
“We understand the challenges SMEs face when expanding their reach.” said Christopher Ng, Co-founder of TRADE42. “By leveraging the Regional Comprehensive Economic Partnership (RCEP), we are able to offer businesses standardized regulations and reduced tariffs, creating a dynamic environment for regional success.
“Our focus on key ASEAN markets – Malaysia, Thailand, Vietnam, and Cambodia – means we’re tapping into the most promising opportunities. With RCEP’s benefits, we’re enhancing the adoption of e-commerce not just in Malaysia but across the ASEAN region.”
TRADE42 offers a user-friendly content management system for efficient cross- border transactions, comprehensive site traffic reports for market analysis, expert website and SEO management for visibility, personalized support for navigating RCEP regulations, and seamless WhatsApp integration for direct communication and swift customer service across the region.
