redBus, the world’s largest bus ticketing platform, has launched a groundbreaking campaign in Malaysia named “Jalan Mudah Ada dengan redBus“. This campaign is a collaborative effort supported by Accenture and LightFlux Productions and aims to redefine travel convenience for Malaysians.
The campaign consists of two videos which have been released on social media and YouTube. Each video offers viewers a unique perspective aimed at showcasing redBus as a reliable online travel partner, seamlessly blending convenience and affordability in online booking.
Furthermore, the campaign seeks to help bus travelers who book offline, transition to online booking, urging them to opt for the convenience of redBus.
In the first 52-second video, titled “Nak beli tiket bas? Jalan mudah ada dengan redBus!”, the storyline centers on Daniel, a working adult in an office environment. The narrative unfolds as Daniel endeavors to impress his office crush after she suggests a spontaneous team trip to Malacca.
Feeling overwhelmed by the task of organizing the journey, Daniel begins to hyperventilate, weighed down by the thought of standing in long queues to buy bus tickets, comparing and choosing between numerous bus options, and increasing ticket prices. However, his office crush interrupts his thoughts and suggests using the redBus app on her phone to facilitate the trip arrangements.
The second 50-second video, titled “Terpaksa beli tiket last minit? Jalan mudah ada dengan redBus!”, sees a thrifty university student, Sarah, tasked with planning a last-minute group photography assignment. She is seen furiously calculating the trip’s cost and comparing various destinations.
Her friend interrupts with a playful gesture introducing redBus. Sarah then excitedlyc checks her phone and clicks a redDeals coupon for a substantial reduction of price on the bus tickets.
“We’re excited to unveil Jalan Mudah Ada dengan redBus campaign. It’s a testament to the dedication we have towards making tcravel seamless, convenient, and affordable for Malaysians’’ said Pallavi Chopra, chief marketing officer of redBus.
“redBus is a partner for any passenger looking to create travel experiences that are not only efficient but also enjoyable. We take pride in redefining bus travel and being the go-to solution for anyone who values their time and wants affordable solutions. This is why we are the trusted travel partner for millions of passengers across the world .”
