Singtel and DBS has launched a nationwide campaign to help 5,000 small and medium enterprises (SMEs) grow their business by digitalising their operations. Held annually, the campaign helps SMEs establish their online presence by listing on the 99%SME website (, where they can market themselves online at the site at no cost. This is part of the 99%SME movement, which was cofounded by Singtel and DBS in 2015. The movement has extensive involvement of private and public sectors to help SMEs grow their in-store and online business.
This year’s campaign aims to accelerate SMEs’ digitalisation by garnering 5,000 signups
for the 99%SME website. This is double last year’s target. The campaign also aims
to help SMEs venture into e-commerce by signing them up to the 99%SME emarketplace,
hosted by Lazada Singapore.

The campaign’s focus on digitalising SMEs is in line with the Committee for the Future
Economy’s recommendation to help SMEs adopt digital technologies. Mr Bill Chang, Chief Executive Officer, Group Enterprise at Singtel, said, “As the bedrock of Singapore’s economy, SMEs cannot afford to be left out of digitalisation. By helping SMEs adopt technology, we strengthen Singapore’s economic resilience, contributing to building a smart nation. “While most SMEs acknowledge technology as a game-changer, its potential has not been fully harnessed. Our campaign facilitates SMEs’ digital journey by helping them to get online and generating demand for their products and services,” he added.

With digitalisation disrupting businesses, SMEs’ adoption of technology has taken on an
added urgency. “As we look towards transforming Singapore to a digital economy, local
businesses must evolve along in this momentum,” said Ms Joyce Tee, Group Head of
SME Banking, DBS Bank. “We continue to focus our efforts on helping SMEs build and
enhance their capabilities in e-commerce, become more efficient by adopting cashless
solutions and gain new skills with working capital management and productivity training

As part of its initiatives for SMEs, DBS is rolling out a new suite of financing packages
with preferential pricing and fee waivers to help them adopt cashless and e-commerce
solutions. The bank is also offering incentives to its four million customers when they
purchase from participating SMEs. Mediacorp, the campaign’s official media partner, will offer three advertising packages worth $100,000 each to the top three SMEs which garner the most number of likes on its

The 99%SME campaign has gained strong traction over the last two years. Among the
companies which have joined as partners this year are AXA Insurance, Brother, Far
East, Google, Huawei, Lazada, Mastercard and Samsung. New additions to the panel
are Nanyang, Ngee Ann, Singapore and Temasek polytechnics. The movement is also
supported by SPRING Singapore, industry associations and grassroots organisations.
The launch of the 99%SME campaign kicks off a series of online and in-store
promotional activities for SMEs which culminate in the SME Week sales carnival in end

Media Release


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