HONG KONG SAR – Media OutReach – 4 December 2020 – Christmas is most definitely in the air – the lights are up, trees are decorated and holiday tunes can be heard playing throughout the city. Adding to the yuletide spirit, 7-Eleven has composed a one-of-a-kind Christmas treat to stimulate the senses. 7Café has remixed a Christmas classic with the help of its 100% Arabica beans enabling you to experience its good quality freshly brewed coffee in a truly novel way.
7Café has released a short Christmas video, the soundtrack of which incorporates a multitude of ASMR sound effects, made using its exclusive blend of 100% Arabica coffee beans. 7Café’s signature high quality coffee beans take a leading role; they are transformed into Christmas trees, snowflakes and other familiar Christmas motifs. A treat for both the eyes and the ears that will be sure to put a smile on your face!
7Café’s classic black takeaway cup has also enjoyed a colourful makeover! Bright neon outlines of 7-Eleven stores, balloons, cakes, musical notes and more adorn this year’s festive cups. There are two designs available — one in gorgeous dark green, the other in striking black. The dazzling multicoloured designs will certainly light up your season with each and every sip!
Click here to enjoy the ASMR short video Grab a 7Café and Enjoy a Seasonal Singalong https://youtu.be/1wWcYqdjRwM
7Café is one of 7-Eleven’s own brands. Available at over 300 stores, 7Café enables customers to enjoy freshly brewed coffee on the go that is quick, convenient, good quality and affordable. Its unique blend comprises of premium 100% Arabica coffee beans sourced from Brazil, Honduras, Bali, Indonesia and Sumatra. The beans are freshly roasted locally in Hong Kong to preserve their characteristic flavour. The select blend with its sweet, slight nutty aroma is specially made for and totally exclusive to 7-Eleven.
The full store list where 7Café is available can be downloaded here: http://bit.ly/2Xi1ngA